At Asurion, I lead design efforts on Asurion.com using Figma daily to craft and maintain scalable UI components and align with AUI design standards. I spearhead key initiatives, including the 2024 D2C experience overhaul and interactive quiz flows aimed at improving product discovery and customer insight which turned into a 2025 D2C experince for Amazon as well. Additionally, I lead design for high-impact partner landing page redesigns, including Verizon, Amazon, Viasat, etc to elevate their digital presence within our ecosystem all while also owning the ecomm experince for the ubreakifix shopify website.